At the Heart of Family Entertainment
HadsUp Screen Partner Programme
Become a Founding Screen Partner on the UK's first Family Entertainment Commerce Media Network.
LIVEWhat is HadsUp?
Super Bowl UK Commerce Media Network
HadsUp is building the UK's first dedicated Family Entertainment Media Network, connecting brands with consumers across high-dwell entertainment venues at the moment of engagement.
Now live across 12 Super Bowl UK locations with more than 150 digital screens.
The HadsUp Commerce Media Ecosystem
Brands
Leading brands create high-impact campaigns that entertain and engage families.
HadsUp Platform
AI-powered platform manages campaigns and optimises delivery.
FEC Network
Digital screens in Family Entertainment Centres reach highly engaged audiences at the right moment.
Revenue Shared
Revenue is generated and shared fairly with our screen partners.
Until the screen purchase amount is back to the partner.
From that point forward, as long as the screen remains active.
How the FEC Commerce Media Network Screen Partner Programme Works
A simple 6-step journey from screen to shared revenue.
Purchase a Screen
HadsUp Deploys the Infrastructure
Brands Purchase Advertising
Campaigns Go Live
Revenue Is Generated
Revenue Is Shared
Full Transparency Through the HadsUp Partner App
- Which brands advertised
- Campaign activity
- Advertising revenue generated
- Your revenue participation
- Historical earnings
- Network updates
- Growth Unit balance
Why FEC Commerce Media Network?
The best place for brands to connect with families. The right place for consumers to see it.
FECs offer a unique combination no other media channel can match.
High Purchase Intent
FEC visitors are in spend mode and open to new experiences and brands.
Trusted Environment
FECs are safe, family-friendly and trusted by millions of UK families.
Longer Dwell Time
Families spend more time at FECs, creating more opportunities for brand impact.
Context Matters
Your message is more relevant and better received in a fun, engaging FEC environment.
Preferred by Family Brands
Reach consumers in a trusted, brand-safe environment alongside relevant categories.
Why this matters for Screen Partners
Stronger Audience Quality
Reaches engaged families in a trusted environment.
Family Brands Invest More
Family brands invest more to reach engaged family audiences.
More Campaigns. More Revenue. More Growth.
Higher demand compounds into long-term participation.
FEC Network: Cost, Revenue & Growth Participation
Simple. Transparent. Rewarding.
What Does It Cost?
Purchase a screen to be deployed in a FEC.
Expected Net Revenue (Annual)
Based on current network projections.
Revenue Return for the Screen Partner
You receive 50% of the net revenue until the screen purchase amount is back to the partner.
Ongoing Revenue Participation
You continue to earn 10% of the net revenue.
Growth Participation Opportunity
You will receive Growth Participation Units linked to the company valuation at the time of your screen purchase.
| Illustrative Share Allocation | Value |
|---|---|
| Screen Purchase | £5,000 |
| Company Valuation at Time of Purchase | £30 Million |
| Illustrative Unit Allocation | 0.018% |
| Future Company Valuation Example | £200 Million |
| Illustrative Value Example* | £36,000 |
*Illustrative example only. Future value depends on company valuation, company performance and future events. Growth Participation Units do not guarantee any future value or return.
What Do I Actually Own?
You are not buying a screen.
You are joining a revenue-generating FEC Media Network.
What Your Partnership Includes
- Revenue Participation Rights
- Growth Participation Opportunity
- Access to HadsUp FEC Network
- Transparent Performance Reporting
- Partner App Access
What HadsUp Manages
- Location Agreements
- Screen Deployment
- Operations & Maintenance
- Brand Sales
- Campaign Management
- Reporting & Analytics
You are partnering in the infrastructure — not simply purchasing hardware.
Why This Opportunity Exists
A Strategic Partnership
HadsUp has secured a long-term agreement with Superbowl UK to build and operate the UK's first dedicated Family Entertainment Commerce Media Network.
A Leading FEC Operator
Superbowl UK is one of the UK's largest and fastest-growing Family Entertainment Centre operators, with 12 locations nationwide and continuing expansion.
Infrastructure Already Deployed
Over 150 AI-powered digital screens have already been deployed across the network, creating a unique advertising environment reaching millions of customers every year.
The Next Phase: Revenue Scale
The infrastructure investment has been made. The next phase is building powerful advertising sales channels and bringing hundreds of trusted brands onto the platform.
Shared Success
Revenue generated by the network is shared across the HadsUp ecosystem, creating long-term participation opportunities for infrastructure partners.
Use of Funds
- National Advertising Sales Development
- Brand Partnership Acquisition
- Local Advertiser Growth
- Platform Enhancement & Campaign Management
- Audience Data & Reporting Expansion
- Network Monetisation & Scale
Revenue Opportunity
As advertiser adoption grows and network utilisation increases, the Superbowl UK Commerce Media Network is expected to generate recurring advertising revenues.
Depending on network utilisation, advertiser demand and platform expansion.
Revenue is shared across the HadsUp ecosystem, creating long-term participation opportunities.
Disclaimer
This programme is a Revenue & Growth Partnership. HadsUp does not guarantee any certain earnings.
Illustrated Revenue Table
Based on current sales performance. We estimate future results will be higher.
| Item | Indicative Figure (per screen / per year) |
|---|---|
| Estimated Net Revenue | From £10,000 |
| Screen Partner Revenue Share | 10% of Net Revenue after purchase amount back |
| Growth Participation Units (Illustrative) | Based on valuation at time of purchase |
Revenue & Growth Partnership
As a Screen Partner, you participate in the revenue generated by advertising on your screen and in the long-term growth of HadsUp through Growth Participation Units.
HadsUp Guarantee
HadsUp guarantees proper management of the network and will reach out to as many relevant advertisers as possible to maximise revenue opportunities for Screen Partners.
No Guarantee of Specific Returns
While we use our best efforts to maximise revenue, HadsUp does not guarantee any minimum or specific level of revenue, earnings or growth unit value in the future. Actual results may vary.
Transparency Is Our Promise
We are committed to full transparency. You can track all activity, advertisers, revenue and your earnings through the HadsUp Partner App.
Become a Founding Screen Partner
Help build. Earn. Grow.